15 x pieces of social content (KPI: 10) +50%

14% Average post engagement (KPI: 3% industry average) +366%

£0.30p Average cost per engagement

8,787 total engagements

160,156 total reach and 184,189 impressions

Find Your Flavour & Sip Back and Relax campaign message delivery in an engaging and interactive way

Negotiated owned usage rights including paid spend amplification

5x pieces of press office coverage including national broadcast coverage on This Morning (KPI: 5) 100%

Total Potential Reach of 1,921,819

Achieved coverage on beauty online title within one week of working on the account

Earned and owned content working together hand in hand through a strategic and time sensitive campaign to deliver brand messaging and visibility to parents and families in a sensitive and considered tone

4x pieces of National and Consumer Coverage 100% KPI

94,849,780 Campaign Reach

Repurposing last year's seasonal assets to generate media cut through whilst adhering to extremely tight budgets. 

4x pieces of National and Consumer Coverage +100% KPI

75,704,577 PR Campaign Reach

Worked with expert Michael Douglas to create bespoke tips around the revival of the 90's hairstyles

Worked closely with the journalist to integrate products from the OGX brand

Shared across Heatworld and social media platforms with a reach of almost 2,000,000

CTA to purchase products with authentic, celeb expert endorsements

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Hosted a virtual event to launch Panasonic's new range of breadmakers with panel of experts including Bake Off stars

Secured 18 attendees from gold tier national, consumer, and targeted gluten free titles, as well as key stakeholders

Organised and distributed freshly baked brunch boxes created using the product to enjoy during event

Secured 8 pieces to date from attendees with a reach of almost 55 million

15 x pieces landed media coverage across national, consumer and food & drink titles (KPI: 4+) +375%

Total reach 83,220,480 with a PR value of £282,856

100% owned visual asset usage, branded mention and CTA inclusion

Delivered 8 pieces of gold tier media coverage including Telegraph and Femail Online (KPI: 4-5) +120%

Total potential reach of 103,662,034

XX

xx

Supporting ongoing press office with media reviews of core range products

Securing numerous national hits including IndyBest review with monthly unique users of up to 84,760,000 with call to purchase

Collaborated with creator of The Happy News, Emily Coxhead, to bring an uplifting gift to loyal and new OGX influencers, including personalised, limited edition OGX bottles tailored to influencer's hair type and a copy of The Happy News, during a tough year

Generated a total organic social reach of over 7 million

Delivered PR coverage alongside influencer tapping into World Kindness Day and Christmas gifting as hooks, with a reach of almost 3 million

We developed and implemented a complimentary, holistic PR and social campaign, utilising trends and insights with seasonal hooks to land coverage across media, influencer and social platforms tp drive maximum visibility of the reformulated presse range

Total campaign reach of 214,261,297

Total PRV £370,167

£0.46 Cost Per Thousand (Ind Ave £6 +92%)

+80% Owned Instagram Growth

24 Pieces Media Coverage

12% Average Influencer Engagement (Ind Ave 3% +300%)

Hosted OGX PH Balance virtual launch event with 25 influencer and media attendees, and potential organic social coverage reach of almost 1 million

Achieved reach of XX

Getting product on page, even when the product is worth £20k+

Supporting on ongoing press office with product placement for the MINI brand, including placing the cars themselves and securing product on page opportunities

Secured

Working with small budgets on a gifting basis to send branded mailers to journalists and targeted influencers.

Generated social noise and posts from every influencer who received a mailer, exceeding our KPI and tapping into highly engaged, on-brand audiences

Almost half a million Potential Reach of Influencer Campaign (all gifted)

25 pieces of influencer and media mailer coverage including two grid posts (KPI 7) +257%

Taking OGX quarterly PR reach from 9,000,000 to almost 25,000,000 within one quarter by building strong relationships within the beauty industry

Utilising beauty relationships to target with new product launches resulting in a wider feature dedicated to Coconut Oil, supporting the relaunch of OGX Coconut Miracle Oil Hair Oil

Resulted in OGX social post being embedded into the article

Supporting product links to purchase hyperlinked within the article

15 x pieces landed media coverage across national, consumer and food & drink titles (KPI: 4+) +375%

Total reach 83,220,480 with a PR value of £282,856

100% owned visual asset usage, branded mention and CTA inclusion

Shining a media spotlight on the launch of the new 4-in-1 Combination NN-CS89 Microwave, prioritising editorial coverage through product placement, reviews and rounds-ups, to drive awareness of the new product while delivering key USPs and positioning.

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